Pure Essence Biotin Shampoo contains 96% natural ingredients that make the shampoo safe and effective. The shampoo promotes healthy hair growth restores shine moisturizes hair increases thickness and strengthens them from root to tip. This biotin-rich shampoo is enriched with moringa seed extract that protects hair against dust pollution and UV. It does not contain harsh chemicals like sulfate phthalate or paraben. The natural ingredients in the Pure Essence shampoo soften the hair and improve hair texture.